Communication Designing Courses at SID

The goal of the Communication Design (CD) program is to keenly develop an understanding and mastery of communication design principles, theories, and skills. We define communication design in broad terms, ranging from printed work to interactive displays, all in the service of informing, educating, and delighting people. The CD program teaches a problem-solving approach to communication, with a special concern for the people affected by any designed communication.

Communication Design is a 6 semester professional program for students who want to explore the new skills of communication and the creative potential of the interchange between words and images in traditional and innovative media.

The goal of the program is to prepare students for superior levels of professional employment as communication planners and designers in the areas of print communication, design planning, dynamic information design, interactive multimedia, and internet communication, Graphic Design, Video Film Design, Animation Film Design and finally User Experience Design.

 

Bachelor of Design (B. Des) in Communication Design

Self-expression must exceed into communication for its fulfillment.

Communication leads to community, that is, to understanding, intimacy and mutual valuing. There is more than a verbal tie between the words common, community, and communication. Try the experiment of communicating, with fullness and accuracy by composing the designer in you on any of the four electives that one gets to explore at this niche of Communication Design.

Scholars say Communication does not depend on syntax, or eloquence, or rhetoric, or articulation but on the emotional context in which the message is been received. At SID Communication explores the various languages of visual art in the areas of Graphics that enhances both the functional and the artistic means of Communication.

Graphics is taught in a broad variety of ways, each course teaching its own distinctive balance of craft skills and intellectual response to the client's needs.

Some graphics learning areas prioritize traditional craft skills, drawing, printmaking and typography over modern craft skills. Other areas may place an emphasis on teaching digital craft skills. To explore the two dimensional and the three dimensional world of reality and fantasy, Animation here refers to the learning of the classical process of developing high-quality traditionally animated films, which regularly use detailed drawings and plausible movement.

Learning non-conventional medium like a Computer animation also encompasses a variety of techniques, the unifying factor being that the animation is created digitally on a computer. To get acquainted with a planned integration of software design, business, and psychology, the concerns of user experience design can apply to the result of any interaction design.

Semester 3 onwards students would opt for any one of the following specializations.

  1. Graphic Design
  2. Video Film Design
  3. Animation Film Design
  4. User Experience Design


Specialization 'A': GRAPHIC DESIGN (GD)
Code Course Credits
Semester 3
050221301 Information Collection and Analysis 3
050221302 Design Processes and Thinking 3
050221303 Illustration Techniques and Exploration 3
050221304 Elements of Graphic Design 3
050221305 Elements of Information Systems Design 2
050221306 Graphic Design Digital Tools - Basic 2
050221307 Basic Typography 2
050221308 Introduction to Photography 2
Total 20
Semester 4
050221401 Visual concept representation 4
050221402 Brand Identity Design 3
050221403 Basics of Media and Film Design 2
050221404 Typography and Publication Design 2
050221405 Graphic Design Digital Tools - Advance 2
050221406 Photography for Graphic Design 2
050221407 Basics of User Interface / Experience Design 2
050221408 Visual Ergonomics 1
Total 18
Semester 5
050221501 Craft Documentation internship 2
050221537 Graphic Design Project - 1 4
050221538 User Interface Graphics 3
050221539 Advanced Illustration Techniques 2
050221540 Advertising Design 2
050221541 Brand Communication Design 2
Inter Discipline Elective - 1 3
Total 18
Semester 6
050221634 Packaging Design and Printing Technology 4
050221635 Graphic Design Project - 2 4
050221636 Graphic Design Project - 3 4
050221637 Environmental Graphic Design 2
  Inter Discipline Elective - 2 3
  Total 17
Semester 7
050221701 Summer Internship 4
050221702 Design Management 3
050221704 Graphic Design Project - 5 7
050221705 Graphic Design Project - 4 6
  Total 20
Semester 8
050221802 Degree Project - GD 18
  Total 18
050221801 FCC 12
Grand Total 160
Specialization 'B': VIDEO FILM DESIGN (VFD)
Code Course Credits
Semester 3
050221301 Information Collection and Analysis 3
050221302 Design Processes and Thinking 3
050221309 Film Language 3
050221310 Flexi-Credit Course 3
050221311 Theatre and Acting for Moving Images 2
050221313 Story Telling for Visual Media 2
050221314 Introduction to Photography 2
Total 18
Semester 4
050221409 Scriptwriting 4
050221410 Production Art Design for Video Film 4
050221411 Pre-production Design for Video Film 3
050221412 Flexi-Credit Course 2
050221413 Flexi-Credit Course 2
050221414 Flexi-Credit Course 4
Total 17
Semester 5
050221501 Craft Documentation internship 2
050221542 Elements of Cinematography 4
050221543 Post Production for Video Film 3
050221544 Video Film Project - 5 2
050221545 Craft Documentation Presentation 2
Inter Discipline Elective - 1 3
Total 16
050221502 Integrated Disaster Management * 0
Semester 6
050221638 Video Film Project - 2 4
050221639 Video Film Project - 3 4
050221640 Documentary Cinema or Non-Fiction 4
050221641 Portfolio Making 2
  Inter Discipline Elective - 2 3
  Total 17
Semester 7
050221701 Summer Internship 4
050221702 Design Management 4
050221705 Video Film Project - 4 4
050221706 Video Film Project - 5 2
050221707 Design Internship Presentation 3
Total 17
Semester 8
050221803 Degree Project - VFD 18
  Total 18
050221801 FCC 12
Grand Total 160
Specialization 'C': ANIMATION FILM DESIGN (AFD)
Code Course Credits
Semester 3
050221301 Information Collection and Analysis 3
050221302 Design Processes and Thinking 3
050221315 Digital Design Tools - Film Media 4
050221316 Basics of Classical Animation 4
050221317 Sketching and Drawing - 3 3
Total 17
Semester 4
050221415 3D Animation Film Production - 1 5
050221416 Animation Drawing 4
050221417 Digital Rendering Techniques for Animation 2
050221418 Pre-Visualization Techniques 2
050221419 Fundamentals of Camera, Sound and Lighting 2
050221420 Story Telling for Visual Media 2
Total 17
Semester 5
050221501 Craft Documentation internship 2
050221546 Production Art Design for Animation 4
050221547 3D Animation Film Production - 2 3
050221548 Advance Classical Animation 3
050221549 Pre-visualization Techniques for Animation 3
050221550 Pre-production Design for Animation 2
Inter Discipline Elective - 1 3
Total 20
050221502 Integrated Disaster Management * 0
Semester 6
050221642 Animation Film Project - 1 4
050221643 Animation Film Project - 2 4
050221644 Animation Film Production : Stop Motion 3
050221645 Post Production for Animation 2
050221646 Portfolio Making 1
  Inter Discipline Elective - 2 3
Total 17
Semester 7
050221701 Summer Internship 4
050221702 Design Management 3
050221708 Animation Film Project - 3 7
050221709 Animation Film Project - 4 7
050221710 Design Internship Presentation 1
Total 22
Semester 8
050221804 Degree Project - AFD 18
  Total 18
050221801 FCC 12
Grand Total 160
Specialization 'D': USER EXPERIENCE DESIGN (UED)
Code Course Credits
Semester 3
050221301 Information Collection and Analysis 3
050221302 Design Processes and Thinking 3
050221318 Digital Design Tools for UX 3
050221319 Introduction to User Experience Design 3
050221320 Visual Ergonomics and HCI - Basic 3
050221321 Introduction to Photography 2
Total 17
Semester 4
050221421 Visual Ergonomics and HCI - Advance 4
050221422 Visual Identity Design for HCI 3
050221423 Information Design 3
050221424 Visualization of Narrative Structure 3
050221425 Information Organization for WEB / Mobile Design 3
050221426 User Interface Design 3
Total 19
Semester 5
050221501 Craft Documentation internship 2
050221551 User Interface Graphics 3
050221552 Interaction Design 3
050221553 UED Project - 1 3
050221554 Information Architecture for UX 3
050221555 User Studies & Design Research 2
Inter Discipline Elective - 1 3
Total 19
050221502 Integrated Disaster Management * 0
Semester 6
050221647 UED Project - 3 4
050221648 Usability Testing 3
050221649 Prototyping Techniques for UX 3
050221650 UED Project - 2 3
050221651 Portfolio Making 1
  Inter Discipline Elective - 2 3
Total 17
Semester 7
050221701 Summer Internship 4
050221702 Design Management 3
050221712 UED Project - 5 7
050221711 UED Project - 4 5
050221713 Design Internship Presentation 1
050221714 Contemporary Trend in User Experience Design 1
Total 21
Semester 8
050221805 Degree Project - UED 18
  Total 18
050221801 FCC 18
Grand Total 160