Graphic Design

Visual communication through Typography, Photography and Illustration is integral to Graphic Design. At SID, students of Graphic Design explore various languages of visual art in the areas of Graphics that enhances both the functional and the artistic means of communication.

With advent of technology more emphasis is given on the use of different software for visualization and creation of designs. Students communicate ideas by creating & combining symbols, texts, fonts, images to form visual messages.

Graphic Design skills are commonly used in the field of Advertising, Branding, Corporate Design, Editorial Design, Web Design, Digital Content, Signage & Wayfinding, Packaging & Logo Design & Digital Media Formats.

Akshmalika Pathak Batch 2021-2025
Khilona is a brand dedicated to revitalizing India’s toy industry in alignment with the ‘Made in India’ initiative. The rebranding blends traditional craftsmanship with modern aesthetics, creating a strong cultural connection while appealing to global markets.
A
Khilona is a brand dedicated to revitalizing India’s toy industry in alignment with the ‘Made in India’ initiative. The rebranding blends traditional craftsmanship with modern aesthetics, creating a strong cultural connection while appealing to global markets.
B
Khilona is a brand dedicated to revitalizing India’s toy industry in alignment with the ‘Made in India’ initiative. The rebranding blends traditional craftsmanship with modern aesthetics, creating a strong cultural connection while appealing to global markets.
C
Akshmalika Pathak Batch 2021-2025
Bluepine Energy is a forward-thinking renewable energy company committed to sustainability and innovation. The brand guideline book I developed serves as a comprehensive document ensuring consistency in visual identity, tone and communication.
A
Bluepine Energy is a forward-thinking renewable energy company committed to sustainability and innovation. The brand guideline book I developed serves as a comprehensive document ensuring consistency in visual identity, tone and communication.
B
Bluepine Energy is a forward-thinking renewable energy company committed to sustainability and innovation. The brand guideline book I developed serves as a comprehensive document ensuring consistency in visual identity, tone and communication.
C
Ankit Kumar Batch 2021-2025
Identity Design for Snooze - a modern storage and relocation solution designed to simplify the way you manage your belongings. Whether you need a secure space to store your items or a reliable service to assist with relocation, Snooze offers a hassle-free experience. The identity uses warm colors to give the brand a cozy vibe.
A
Identity Design for Snooze - a modern storage and relocation solution designed to simplify the way you manage your belongings. Whether you need a secure space to store your items or a reliable service to assist with relocation, Snooze offers a hassle-free experience. The identity uses warm colors to give the brand a cozy vibe.
B
Identity Design for Snooze - a modern storage and relocation solution designed to simplify the way you manage your belongings. Whether you need a secure space to store your items or a reliable service to assist with relocation, Snooze offers a hassle-free experience. The identity uses warm colors to give the brand a cozy vibe.
C
Ankit Kumar Batch 2021-2025
Packaging Design for Kaktus - Redefining hydration by harnessing the natural power of the desert. Made from nutrient-rich cactus water, Kaktus is a refreshing, and sustainable way to stay hydrated.
A
Packaging Design for Kaktus - Redefining hydration by harnessing the natural power of the desert. Made from nutrient-rich cactus water, Kaktus is a refreshing, and sustainable way to stay hydrated.
B
Packaging Design for Kaktus - Redefining hydration by harnessing the natural power of the desert. Made from nutrient-rich cactus water, Kaktus is a refreshing, and sustainable way to stay hydrated.
C
Ashika Arun Batch 2021-2025
The Google Ananta Launch marked the grand opening of Google’s new Bangalore office, Ananta—branding collateral designed to reflect innovation, collaboration, and limitless possibilities. Bringing together Google leadership, employees, and special guests, the event seamlessly blended technology, design, and storytelling.
A
The Google Ananta Launch marked the grand opening of Google’s new Bangalore office, Ananta—branding collateral designed to reflect innovation, collaboration, and limitless possibilities. Bringing together Google leadership, employees, and special guests, the event seamlessly blended technology, design, and storytelling.
B
The Google Ananta Launch marked the grand opening of Google’s new Bangalore office, Ananta—branding collateral designed to reflect innovation, collaboration, and limitless possibilities. Bringing together Google leadership, employees, and special guests, the event seamlessly blended technology, design, and storytelling.
C
Ashika Arun Batch 2021-2025
An exclusive loyalty program designed to enhance customer engagement and brand prestige. The project focused on developing a sophisticated brand identity, premium design assets, and a seamless communication strategy that reflects Air India’s legacy while embracing modern luxury.
A
An exclusive loyalty program designed to enhance customer engagement and brand prestige. The project focused on developing a sophisticated brand identity, premium design assets, and a seamless communication strategy that reflects Air India’s legacy while embracing modern luxury.
B
An exclusive loyalty program designed to enhance customer engagement and brand prestige. The project focused on developing a sophisticated brand identity, premium design assets, and a seamless communication strategy that reflects Air India’s legacy while embracing modern luxury.
C
Disha Lad Batch 2021-2025
The Zoarc project focused on building a cohesive and professional brand identity across multiple touchpoints. This included designing sleek, modern stationery like business cards and letterheads, incorporating the brand’s core elements and color palette to maintain a consistent, recognizable look.
A
The Zoarc project focused on building a cohesive and professional brand identity across multiple touchpoints. This included designing sleek, modern stationery like business cards and letterheads, incorporating the brand’s core elements and color palette to maintain a consistent, recognizable look.
B
The Zoarc project focused on building a cohesive and professional brand identity across multiple touchpoints. This included designing sleek, modern stationery like business cards and letterheads, incorporating the brand’s core elements and color palette to maintain a consistent, recognizable look.
C
Eshna Mehta Batch 2021-2025
Indibiz is a mobile application designed to connect vendors and customers, with a focus on creating a seamless digital marketplace for local businesses. The project was conceived as a local search engine designed to promote hyper-local businesses and entrepreneurs. It aims to simplify the search process for customers seeking specific business services.
A
Indibiz is a mobile application designed to connect vendors and customers, with a focus on creating a seamless digital marketplace for local businesses. The project was conceived as a local search engine designed to promote hyper-local businesses and entrepreneurs. It aims to simplify the search process for customers seeking specific business services.
B
Indibiz is a mobile application designed to connect vendors and customers, with a focus on creating a seamless digital marketplace for local businesses. The project was conceived as a local search engine designed to promote hyper-local businesses and entrepreneurs. It aims to simplify the search process for customers seeking specific business services.
C
Eshna Mehta Batch 2021-2025
Intelligent HR is a recruitment app designed to optimize the hiring process for businesses while assisting job seekers in finding their ideal roles. Utilizing AI-driven algorithms, it matches candidates with job opportunities based on their skills, experience, and preferences.
A
Intelligent HR is a recruitment app designed to optimize the hiring process for businesses while assisting job seekers in finding their ideal roles. Utilizing AI-driven algorithms, it matches candidates with job opportunities based on their skills, experience, and preferences.
B
Intelligent HR is a recruitment app designed to optimize the hiring process for businesses while assisting job seekers in finding their ideal roles. Utilizing AI-driven algorithms, it matches candidates with job opportunities based on their skills, experience, and preferences.
C
Harjas Singh Batch 2021-2025
Design of Indibiz Business Listing Platform the application is to be launched by an NGO based in Pune. Their ideas behind this project was to create a local search engine to promote hyper localized businesses entrepreneurs and connect them with potential customers in their nearby vicinity and help customers by streamlining the process of searching for their business needs.
A
Design of Indibiz Business Listing Platform the application is to be launched by an NGO based in Pune. Their ideas behind this project was to create a local search engine to promote hyper localized businesses entrepreneurs and connect them with potential customers in their nearby vicinity and help customers by streamlining the process of searching for their business needs.
B
Design of Indibiz Business Listing Platform the application is to be launched by an NGO based in Pune. Their ideas behind this project was to create a local search engine to promote hyper localized businesses entrepreneurs and connect them with potential customers in their nearby vicinity and help customers by streamlining the process of searching for their business needs.
C
Harjas Singh Batch 2021-2025
Intelligent HR is a recruitment app designed to streamline the hiring process for businesses while helping job seekers find their ideal roles. It leverages AI-driven algorithms to match candidates with job opportunities based on their skills, experience, and preferences. The app also offers features such as job postings, automated interview scheduling, and AI-powered candidate assessments to ensure efficient and accurate hiring decisions.
A
Intelligent HR is a recruitment app designed to streamline the hiring process for businesses while helping job seekers find their ideal roles. It leverages AI-driven algorithms to match candidates with job opportunities based on their skills, experience, and preferences. The app also offers features such as job postings, automated interview scheduling, and AI-powered candidate assessments to ensure efficient and accurate hiring decisions.
B
Intelligent HR is a recruitment app designed to streamline the hiring process for businesses while helping job seekers find their ideal roles. It leverages AI-driven algorithms to match candidates with job opportunities based on their skills, experience, and preferences. The app also offers features such as job postings, automated interview scheduling, and AI-powered candidate assessments to ensure efficient and accurate hiring decisions.
C
Ishita Ranawat Batch 2021-2025
Nester is a kitchen appliances brand that celebrates individuality by designing products that adapt to diverse cooking habits and lifestyles. The project aimed to build a brand identity and packaging system that feels personal yet modern, functional yet bold.
A
Nester is a kitchen appliances brand that celebrates individuality by designing products that adapt to diverse cooking habits and lifestyles. The project aimed to build a brand identity and packaging system that feels personal yet modern, functional yet bold.
B
Ishita Ranawat Batch 2021-2025
Done is the rebranding of a brand previously known as Ionic. The goal was to reposition the brand with a fresh, clean identity that communicates clarity, confidence, and functionality. This rebrand involved the creation of two distinct packaging systems—one for B2B clients and one for D2C (Direct-to-Consumer) sales.
A
Done is the rebranding of a brand previously known as Ionic. The goal was to reposition the brand with a fresh, clean identity that communicates clarity, confidence, and functionality. This rebrand involved the creation of two distinct packaging systems—one for B2B clients and one for D2C (Direct-to-Consumer) sales.
B
Done is the rebranding of a brand previously known as Ionic. The goal was to reposition the brand with a fresh, clean identity that communicates clarity, confidence, and functionality. This rebrand involved the creation of two distinct packaging systems—one for B2B clients and one for D2C (Direct-to-Consumer) sales.
C
Parthivee Chander Batch 2021-2025
Creating a comprehensive brand guideline manual for Luxor International Pvt. Ltd. in recognition of the need for a central document that would codify their visual and verbal identity. This manual, detailed everything from logo usage and color palettes to their core messaging.
A
Creating a comprehensive brand guideline manual for Luxor International Pvt. Ltd. in recognition of the need for a central document that would codify their visual and verbal identity. This manual, detailed everything from logo usage and color palettes to their core messaging.
B
Creating a comprehensive brand guideline manual for Luxor International Pvt. Ltd. in recognition of the need for a central document that would codify their visual and verbal identity. This manual, detailed everything from logo usage and color palettes to their core messaging.
C
Parthivee Chander Batch 2021-2025
Developing eye-catching packaging for Luxor’s new acrylic paint markers, STROKO; a product aimed at the mass market without a specific target audience. This presented a unique challenge, as the acrylic paint marker market is highly competitive, with established brands like Posca, Sharpie, and Molotow vying for consumer attention.
A
Developing eye-catching packaging for Luxor’s new acrylic paint markers, STROKO; a product aimed at the mass market without a specific target audience. This presented a unique challenge, as the acrylic paint marker market is highly competitive, with established brands like Posca, Sharpie, and Molotow vying for consumer attention.
B
Developing eye-catching packaging for Luxor’s new acrylic paint markers, STROKO; a product aimed at the mass market without a specific target audience. This presented a unique challenge, as the acrylic paint marker market is highly competitive, with established brands like Posca, Sharpie, and Molotow vying for consumer attention.
C
Prasenjit Kharat Batch 2021-2025
The Haldiram’s Chaitra Navratri 2025 campaign, Swaad Bhari Navratri, celebrates the essence of Navratri by offering a curated range of festive, satvik-friendly products and an exclusive fasting menu at Haldiram’s QSR stores. Running from March 29 to April 7, 2025, the campaign aimed to drive awareness and excitement around these offerings, reinforcing Haldiram’s as the go-to destination for those observing fasts while indulging in rich, authentic flavors.
A
The Haldiram’s Chaitra Navratri 2025 campaign, Swaad Bhari Navratri, celebrates the essence of Navratri by offering a curated range of festive, satvik-friendly products and an exclusive fasting menu at Haldiram’s QSR stores. Running from March 29 to April 7, 2025, the campaign aimed to drive awareness and excitement around these offerings, reinforcing Haldiram’s as the go-to destination for those observing fasts while indulging in rich, authentic flavors.
B
Prasenjit Kharat Batch 2021-2025
This Valentine’s 2025, Parle Products proudly brings back Parle Displays of Affection (PDA)—a social-first campaign that celebrates love through everyday moments of care and connection. Moving beyond traditional romantic expressions, PDA redefines affection through small yet meaningful acts—like a parent adding a Jam-in to their child’s tiffin, a friend always keeping Chatkeens handy, or a sibling saving the best part of Fab! Bourbon.
A
This Valentine’s 2025, Parle Products proudly brings back Parle Displays of Affection (PDA)—a social-first campaign that celebrates love through everyday moments of care and connection. Moving beyond traditional romantic expressions, PDA redefines affection through small yet meaningful acts—like a parent adding a Jam-in to their child’s tiffin, a friend always keeping Chatkeens handy, or a sibling saving the best part of Fab! Bourbon.
B
This Valentine’s 2025, Parle Products proudly brings back Parle Displays of Affection (PDA)—a social-first campaign that celebrates love through everyday moments of care and connection. Moving beyond traditional romantic expressions, PDA redefines affection through small yet meaningful acts—like a parent adding a Jam-in to their child’s tiffin, a friend always keeping Chatkeens handy, or a sibling saving the best part of Fab! Bourbon.
C
Riya Deherkar Batch 2021-2025
Rasoi is a modern Indian restaurant in New York, blending tradition with contemporary sophistication. The branding reflects this essence through a refined logo design, where the Devanagari letter is seamlessly integrated into a peacock motif, symbolizing grace and heritage.
A
Rasoi is a modern Indian restaurant in New York, blending tradition with contemporary sophistication. The branding reflects this essence through a refined logo design, where the Devanagari letter is seamlessly integrated into a peacock motif, symbolizing grace and heritage.
B
Rasoi is a modern Indian restaurant in New York, blending tradition with contemporary sophistication. The branding reflects this essence through a refined logo design, where the Devanagari letter is seamlessly integrated into a peacock motif, symbolizing grace and heritage.
C
Riya Deherkar Batch 2021-2025
The 7 Days of Summer campaign for Myntra Beauty was created to promote its beauty section through an engaging 7-Day Advent Calendar Package, which customers could earn via a point-based reward system. The logo design featured a warm, bright, and bubbly style, reflecting the campaign’s playful energy.
A
The 7 Days of Summer campaign for Myntra Beauty was created to promote its beauty section through an engaging 7-Day Advent Calendar Package, which customers could earn via a point-based reward system. The logo design featured a warm, bright, and bubbly style, reflecting the campaign’s playful energy.
B
The 7 Days of Summer campaign for Myntra Beauty was created to promote its beauty section through an engaging 7-Day Advent Calendar Package, which customers could earn via a point-based reward system. The logo design featured a warm, bright, and bubbly style, reflecting the campaign’s playful energy.
C
Saie Nale Batch 2021-2025
Raamiyas by Sakunthala is a saree brand that celebrates the rich heritage of Madurai’s iconic Sungudi sarees, bringing timeless craftsmanship and tradition to modern wardrobes. The branding reflects this blend of heritage and elegance through a parrot-inspired logo from saree motifs, jewel-toned colours, refined typography, and thoughtfully crafted print collaterals.
A
Raamiyas by Sakunthala is a saree brand that celebrates the rich heritage of Madurai’s iconic Sungudi sarees, bringing timeless craftsmanship and tradition to modern wardrobes. The branding reflects this blend of heritage and elegance through a parrot-inspired logo from saree motifs, jewel-toned colours, refined typography, and thoughtfully crafted print collaterals.
B
Raamiyas by Sakunthala is a saree brand that celebrates the rich heritage of Madurai’s iconic Sungudi sarees, bringing timeless craftsmanship and tradition to modern wardrobes. The branding reflects this blend of heritage and elegance through a parrot-inspired logo from saree motifs, jewel-toned colours, refined typography, and thoughtfully crafted print collaterals.
C
Saie Nale Batch 2021-2025
Herbly is a skincare brand that brings together the goodness of herbs and the precision of science to create products that are safe, gentle, and effective for both men and women.The brand identity reflects this balance through clean, minimal packaging that features hero ingredient imagery, highlighting the purity and power of each formulation.
A
Herbly is a skincare brand that brings together the goodness of herbs and the precision of science to create products that are safe, gentle, and effective for both men and women.The brand identity reflects this balance through clean, minimal packaging that features hero ingredient imagery, highlighting the purity and power of each formulation.
B
Herbly is a skincare brand that brings together the goodness of herbs and the precision of science to create products that are safe, gentle, and effective for both men and women.The brand identity reflects this balance through clean, minimal packaging that features hero ingredient imagery, highlighting the purity and power of each formulation.
C
Asmi Misal Batch 2021-2025
The project focuses on designing a modern visual identity for Points Tennis Academy, covering logo, typography, color palette, and brand guidelines. It extends to marketing materials, website design, and social media assets for a cohesive and professional brand presence.
A
The project focuses on designing a modern visual identity for Points Tennis Academy, covering logo, typography, color palette, and brand guidelines. It extends to marketing materials, website design, and social media assets for a cohesive and professional brand presence.
B
The project focuses on designing a modern visual identity for Points Tennis Academy, covering logo, typography, color palette, and brand guidelines. It extends to marketing materials, website design, and social media assets for a cohesive and professional brand presence.
C
Asmi Misal Batch 2021-2025
The Illustrations for packaging design of Brew and Bite embraces a vintage circus theme, blending nostalgia with elegance to create an immersive brand experience. Inspired by the golden era of traveling circuses, the design features whimsical hand-drawn illustrations of circus performers like jugglers and acrobats playfully interacting with coffee beans and baked treats, symbolizing the joy and theatrics of every sip and bite.
A
The Illustrations for packaging design of Brew and Bite embraces a vintage circus theme, blending nostalgia with elegance to create an immersive brand experience. Inspired by the golden era of traveling circuses, the design features whimsical hand-drawn illustrations of circus performers like jugglers and acrobats playfully interacting with coffee beans and baked treats, symbolizing the joy and theatrics of every sip and bite.
B
The Illustrations for packaging design of Brew and Bite embraces a vintage circus theme, blending nostalgia with elegance to create an immersive brand experience. Inspired by the golden era of traveling circuses, the design features whimsical hand-drawn illustrations of circus performers like jugglers and acrobats playfully interacting with coffee beans and baked treats, symbolizing the joy and theatrics of every sip and bite.
C
Program Structure Graphic Design Batch 2024-28
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