Simply defined, User Experience Design is a process of designing meaningful and appropriate experience for users. It involves studies about user behavior towards a product or service, thus giving multiple opportunities to the students to explore their creative potential in crafting memorable user experiences.

The students are trained to visualize and create aesthetics and the look and feel of interface design. Usability, interaction design, information architecture, visual design, ease of use, human-device interaction are all an integral part of user experience design. This domain not only works on the look and function of a product/application but also deals with needs and emotions of the user. Living in the internet age, user experience design has a huge demand in the design industry as the market is focused on easy accessibility and engaging interface experiences.