Product Design

Product Design is where creativity meets technology, materials and human needs to shape the products of tomorrow. At SID, students learn to observe people, understand their needs and transform insights into innovative, functional and meaningful products. The specialization combines design thinking with an understanding of materials, manufacturing, technology, ergonomics and market needs, enabling students to approach product development from concept to realization.

Students are encouraged to visualize, ideate, problem-solve and experiment through a hands-on design process that includes sketching, form development, engineering drawing, 3D modelling, prototyping and product representation. They explore a wide range of materials and technologies while learning how considerations of usability, ergonomics, functionality, aesthetics, sustainability and manufacturing influence the design of a product.

The learning experience extends across diverse product contexts, from consumer goods, furniture, toys and lifestyle products to electronic products, mobility and emerging technology-driven products. Through studio projects, prototyping and industry-oriented learning, students develop the ability to translate ideas into viable product solutions while building a strong understanding of the relationship between people, products and their environments.

The broad and evolving nature of Product Design opens up career opportunities across multiple industries. Graduates can pursue roles as Product Designers, Industrial Designers, Automobile Designers, Furniture Designers, Toy Designers, Consumer Electronics Designers, Experience Designers and Design Consultants, as well as explore design management and product development roles within industry.

Program Structure
Program Structure : Product Design Batch 2024-28
Career Opportunities
  • Product Designer
  • Industrial Designer
  • Automobile Designer
  • Furniture Designe
  • Toy Designer
  • Consumer Electronics Designer
  • Experience Designer
  • Design Consultant
Recruiters
Placement Statistics
Highest Salary Average salary Median salary
9.2 LPA 6 LPA 5.7 LPA
Students Projects
Arjun K Batch 2022-2026
IRUPRNT IDEX is an Open Source FDM Printer platform made for tech enthusiasts and hobbyists, designed to be accessible for everyone to build and-or self source. It has been designed to print two different types of filaments simultaneously, especially engineering filaments that require high temperatures for printing. The project is a response to a shift in the mentality of commercial manufacturers that have in a way betrayed the open source and Rep Rap movement of the 3D printing community by creating their own proprietary systems in the name of convenience.
A
IRUPRNT IDEX is an Open Source FDM Printer platform made for tech enthusiasts and hobbyists, designed to be accessible for everyone to build and-or self source. It has been designed to print two different types of filaments simultaneously, especially engineering filaments that require high temperatures for printing. The project is a response to a shift in the mentality of commercial manufacturers that have in a way betrayed the open source and Rep Rap movement of the 3D printing community by creating their own proprietary systems in the name of convenience.
B
IRUPRNT IDEX is an Open Source FDM Printer platform made for tech enthusiasts and hobbyists, designed to be accessible for everyone to build and-or self source. It has been designed to print two different types of filaments simultaneously, especially engineering filaments that require high temperatures for printing. The project is a response to a shift in the mentality of commercial manufacturers that have in a way betrayed the open source and Rep Rap movement of the 3D printing community by creating their own proprietary systems in the name of convenience.
C
Aaryaman Ajit Ambekar Batch 2022-2026
This project presents the design and development of a Lower body exoskeleton aimed at reducing fatigue for traffic police personnel who stand for long hours. The exoskeleton uses an active system that is motor-driven actuation to support natural walking of a person, a BLDC motor with a cycloidal drive mechanism is proposed for high torque and efficiency in the final system, while servo motors are currently used in the prototype for demonstration and testing. The structure is designed using durable and lightweight materials such as ABS and PETG-CF, ensuring strength without adding excessive weight.
A
This project presents the design and development of a Lower body exoskeleton aimed at reducing fatigue for traffic police personnel who stand for long hours. The exoskeleton uses an active system that is motor-driven actuation to support natural walking of a person, a BLDC motor with a cycloidal drive mechanism is proposed for high torque and efficiency in the final system, while servo motors are currently used in the prototype for demonstration and testing. The structure is designed using durable and lightweight materials such as ABS and PETG-CF, ensuring strength without adding excessive weight.
B
This project presents the design and development of a Lower body exoskeleton aimed at reducing fatigue for traffic police personnel who stand for long hours. The exoskeleton uses an active system that is motor-driven actuation to support natural walking of a person, a BLDC motor with a cycloidal drive mechanism is proposed for high torque and efficiency in the final system, while servo motors are currently used in the prototype for demonstration and testing. The structure is designed using durable and lightweight materials such as ABS and PETG-CF, ensuring strength without adding excessive weight.
C
Shreya BS Batch 2022-2026
This project focuses on rethinking the conventional operating table as an adaptive system aimed at minimizing muscular strain in surgeons during procedures. Surgeries often require prolonged static postures and awkward positioning, leading to fatigue and long-term musculoskeletal stress. In response, the design introduces features such as dynamic height adjustability, segmented table sections, and improved access zones that allow for better body alignment and more natural movement. The outcome is an ergonomically driven solution that reduces physical strain, enhances comfort, and supports sustained precision and efficiency, ultimately improving both the surgeon’s experience and overall surgical performance.
A
This project focuses on rethinking the conventional operating table as an adaptive system aimed at minimizing muscular strain in surgeons during procedures. Surgeries often require prolonged static postures and awkward positioning, leading to fatigue and long-term musculoskeletal stress. In response, the design introduces features such as dynamic height adjustability, segmented table sections, and improved access zones that allow for better body alignment and more natural movement. The outcome is an ergonomically driven solution that reduces physical strain, enhances comfort, and supports sustained precision and efficiency, ultimately improving both the surgeon’s experience and overall surgical performance.
B
This project focuses on rethinking the conventional operating table as an adaptive system aimed at minimizing muscular strain in surgeons during procedures. Surgeries often require prolonged static postures and awkward positioning, leading to fatigue and long-term musculoskeletal stress. In response, the design introduces features such as dynamic height adjustability, segmented table sections, and improved access zones that allow for better body alignment and more natural movement. The outcome is an ergonomically driven solution that reduces physical strain, enhances comfort, and supports sustained precision and efficiency, ultimately improving both the surgeon’s experience and overall surgical performance.
C
Aashutosh Sanjay Karad Batch 2022-2026
This project focuses on First and Last Mile Connectivity (FLMC), addressing the gap between users and public transport in Indian cities. Despite expanding metro and rail networks, poor access limits their usability and adoption. It identifies key challenges such as inadequate infrastructure, lack of multimodal integration, high time and cost for short distances, and safety concerns affecting the overall commuting experience. The project proposes a user centric personal mobility solution that complements systemic improvements, aiming to make travel more reliable, convenient, and integrated, while promoting sustainable urban mobility.
A
This project focuses on First and Last Mile Connectivity (FLMC), addressing the gap between users and public transport in Indian cities. Despite expanding metro and rail networks, poor access limits their usability and adoption. It identifies key challenges such as inadequate infrastructure, lack of multimodal integration, high time and cost for short distances, and safety concerns affecting the overall commuting experience. The project proposes a user centric personal mobility solution that complements systemic improvements, aiming to make travel more reliable, convenient, and integrated, while promoting sustainable urban mobility.
B
This project focuses on First and Last Mile Connectivity (FLMC), addressing the gap between users and public transport in Indian cities. Despite expanding metro and rail networks, poor access limits their usability and adoption. It identifies key challenges such as inadequate infrastructure, lack of multimodal integration, high time and cost for short distances, and safety concerns affecting the overall commuting experience. The project proposes a user centric personal mobility solution that complements systemic improvements, aiming to make travel more reliable, convenient, and integrated, while promoting sustainable urban mobility.
C
Rohan Samajder Batch 2022-2026
The Maruti 800 Revival reinterprets India’s most iconic people’s car for a contemporary urban context, retaining its core values of simplicity, accessibility, and efficiency while introducing a more expressive and aspirational design language. The project balances nostalgia with modern expectations, translating familiar proportions and approachable character into a refined, future-ready package. By integrating updated technology, improved safety, and a scalable powertrain strategy, including a strong hybrid variant, the revival positions itself as both an entry-level mobility solution and a design-led urban lifestyle product.
A
The Maruti 800 Revival reinterprets India’s most iconic people’s car for a contemporary urban context, retaining its core values of simplicity, accessibility, and efficiency while introducing a more expressive and aspirational design language. The project balances nostalgia with modern expectations, translating familiar proportions and approachable character into a refined, future-ready package. By integrating updated technology, improved safety, and a scalable powertrain strategy, including a strong hybrid variant, the revival positions itself as both an entry-level mobility solution and a design-led urban lifestyle product.
B
The Maruti 800 Revival reinterprets India’s most iconic people’s car for a contemporary urban context, retaining its core values of simplicity, accessibility, and efficiency while introducing a more expressive and aspirational design language. The project balances nostalgia with modern expectations, translating familiar proportions and approachable character into a refined, future-ready package. By integrating updated technology, improved safety, and a scalable powertrain strategy, including a strong hybrid variant, the revival positions itself as both an entry-level mobility solution and a design-led urban lifestyle product.
C
View More

Frequently Asked Questions

SID offers undergraduate design programs (B.des) in Product Design, Interior Space Design, Graphic Design, User Experience Design, Animation and Film Design, Fashion Design and Fashion Communication. It also offers postgraduate design programme (M.Des) in User Experience Design. All courses are UGC approved.

The Bachelor of Design (B.Des.) programme at SID is a four-year undergraduate degree divided into eight semesters. The curriculum is structured to gradually build students' design knowledge, technical expertise, research abilities, communication skills, and professional practice. Students begin with foundation learning before progressing into discipline-specific studio courses, electives, internships, collaborative projects, and graduation projects that prepare them for the design industry. The curriculum also offers majors and minors for selective students.

SID offers multiple specialisations within the Bachelor of Design programme, allowing students to pursue careers aligned with their interests and aspirations. Depending on the academic year and programme offerings, students can choose disciplines such as Graphic Design, Animation and Film Design, User Experience Design, Product Design, Interior Space Design, Fashion Design and Fashion Communication. Each programme focuses on developing specialised knowledge while encouraging interdisciplinary collaboration and innovation.

Students are admitted to a specific design discipline through the admission process. Requests for changing specialisations are subject to seat availability, academic regulations, and approval by the institute. Applicants are encouraged to carefully explore all programme details before selecting their preferred discipline during the application process. Students and parents should attend Open Days and Orientation sessions for guidance and clarity.

Students learn digital design tools, branding, typography, illustration, motion graphics, publication design, UI/UX fundamentals, digital storytelling, advertising, packaging design, and visual communication strategies.

Graduates work across branding agencies, advertising firms, publishing houses, technology companies, media organisations, IT sector, startups, and creative consultancies.

Fashion Design focuses on designing garments, textiles, collections, material exploration, pattern making, merchandising, garment construction, and fashion innovation. Fashion Communication focuses on branding, fashion styling, visual merchandising, photography, graphic design, fashion journalism, retail experiences, digital marketing, advertising, UI/UX for fashion, and communication strategies. Students interested in creating fashion products may prefer Fashion Design, while those passionate about storytelling, branding, media, and consumer engagement may find Fashion Communication more suitable.

Product Design focuses on designing products that improve people's daily lives through functionality, usability, aesthetics, and innovation. Students learn product development, ergonomics, materials, manufacturing processes, user-centred design, prototyping, CAD modelling, and design research.

Career opportunities include consumer electronics, furniture, medical devices, transportation, home appliances, lifestyle products, and design consulting.

Students interested in storytelling, filmmaking, character design, motion graphics, visual effects, and digital content creation should consider Animation and Film Design.

Students learn direction, animation, video editing, cinematography, storytelling, scriptwriting, VFX, motion graphics, 2D and 3D animation, 3D modelling, character design, sound design, and post-production.

Graduates Students can pursue careers in films, advertising, OTT platforms, television, gaming, and digital media at animation studios, film production houses, advertising agencies, OTT platforms, VFX studios, gaming companies, and media production companies.

Students interested in designing digital experiences, websites, mobile applications, interfaces, and interactive products will find User Experience (UX) Design apt. The programme introduces students to user research, information architecture, interaction design, usability testing, wireframing, prototyping, interface design, accessibility, and digital product development.

UI/UX professionals are in demand across technology companies, startups, fintech, healthcare, e-commerce, and digital services.

Graduates of the Fashion Design programme can pursue diverse careers across the fashion, lifestyle, retail, and creative industries. They may work as Fashion Designers, Apparel Designers, Textile Designers, Fashion Stylists, Costume Designers, Fashion Merchandisers, Trend Forecasters, Product Developers, or Visual Merchandisers with leading fashion brands, export houses, design studios, luxury labels, and e-commerce companies.

Graduates can work in fashion branding, visual merchandising, graphic design, fashion styling, photography, advertising, digital marketing, social media, UI/UX design, fashion journalism, and content creation.

Fashion brands, luxury labels, e-commerce companies, creative agencies, magazines, design consultancies, or students establish their own creative ventures.

Graduates of Interior Space Design possess the expertise to design functional, aesthetically appealing, and user-centric interior environments for residential, commercial, hospitality, retail, and institutional spaces. They develop skills in space planning, material selection, furniture and lighting design, digital visualization, and sustainable design practices.

All design specialisations encourage innovation and entrepreneurship. Students interested in launching their own creative businesses can pursue programmes aligned with their interests, whether in fashion, communication, product design, or UI/UX. Through design thinking, business fundamentals, internships, collaborative projects, and industry mentorship, students develop the skills required to establish design studios, creative agencies, freelancing, fashion labels, start-ups, or consulting practices.

The SID design curriculum emphasizes responsible AI use, ethical decision-making, originality, critical thinking, and human-centred design. AI is viewed as a tool to enhance creativity rather than replace the designer's role.

Sustainability is an important aspect of contemporary design education. Students are encouraged to consider environmental, social, cultural, and economic impacts while developing design solutions. Projects often explore sustainable materials, circular economy principles, inclusive design, responsible manufacturing, ethical consumption, and socially relevant innovation to prepare students for future design challenges.

Depending on the programme, students may learn tools for graphic design, illustration, photography, video editing, animation, CAD modelling, UI/UX design, prototyping, 3D visualization, and digital publishing. Alongside software proficiency, equal emphasis is placed on design thinking, creativity, conceptual development, research, and problem-solving, ensuring that technology supports rather than defines the design process.

Designers are in demand across a wide range of industries, including technology, fashion, retail, e-commerce, media and entertainment, healthcare, automotive, consumer products, architecture, education, and hospitality. With the growing focus on innovation and user experience, organizations increasingly seek skilled designers for roles in branding, product development, digital experiences, communication, and strategic design. This makes design one of the most versatile and future-ready career choices.

AI transforms the creative industry, the demand for designers who can combine creativity, critical thinking, empathy, and strategic problem-solving continues to grow. Today's design professionals are expected to work collaboratively with AI, using it as a tool to enhance innovation rather than replace creativity.

SID's curriculum is designed to align with the evolving needs of the design industry by combining studio-based learning, live industry projects, internships, emerging technologies, and interdisciplinary collaboration. 

SID graduates are highly valued by leading design studios and organizations for their strong foundation in design thinking, creative problem-solving, technical expertise and industry-ready capabilities.

Design is one of the fastest-growing career fields, driven by innovation, technology, sustainability, and user-centric solutions. With the increasing demand for creative problem-solvers, design offers diverse career opportunities, global exposure, and entrepreneurial potential.

At SID, students are encouraged to develop drawing and visualization skills throughout the programme while learning research, technology, design thinking, and digital tools that are essential for contemporary design practice.
Read More
Visit SIU Website
Symbiosis Merchandise