User Experience Design

User Experience Design is about understanding people and designing meaningful, intuitive and engaging experiences around their needs. At SID, students explore how users think, behave and interact with products, services and digital environments, learning to transform these insights into experiences that are functional, accessible, aesthetically engaging and emotionally resonant.

The specialization brings together user research, usability, interaction design, information architecture, interface design, visual design and human–technology interaction. Students learn to understand user needs and behaviors, identify opportunities, conceptualize solutions and translate ideas into intuitive digital interfaces and experiences. From the look and feel of an interface to the ease with which a user navigates and interacts with a product or service, every aspect is considered as part of the larger user experience.

Through studio projects, research, experimentation and hands-on engagement with digital tools and emerging technologies, students develop the ability to design experiences across a wide range of contexts. These may include websites, mobile applications, digital products, platforms, services and other technology-enabled experiences. The programme encourages students to balance creativity with empathy, critical thinking and problem-solving, preparing them to address increasingly complex challenges in a rapidly evolving digital world.

As businesses and services increasingly depend on accessible, seamless and engaging digital experiences, the demand for skilled UX professionals continues to grow across technology, design, media, retail, finance, healthcare and other sectors. Graduates can pursue diverse career pathways as UX Designers, UI-UX Designers, UX Researchers, UX Consultants, UX Analysts, Website and Mobile Application Designers, Digital Content Designers and Experience Designers, as well as roles that intersect design, technology and software development.

Program Structure
Program Structure User Experience Design Batch 2024-28
Career Opportunities
  • UX Designer
  • UI-UX Designer
  • UX Researcher
  • UI-UX Designer
  • UX Consultant
  • UX Analyst
  • Website and Mobile Application Designer
  • Digital Content Designers and Experience Designer
Recruiters
Placement Statistics
Highest Salary Average salary Median salary
18.6 LPA 10 LPA 9 LPA
Students Projects
Tanmay Issar Batch 2022-2026
PIP is an edu-tech cognitive development intervention designed to bridge the "Logic Void" in Early Childhood Care and Education (ECCE). While most educational apps focus on rote numeracy (counting numbers), PIP targets foundational non-numerical cognitive competencies, like sorting, pattern recognition, seriation, working memory and spatial logic, which are scientific precursors that determine their future STEM development through an autonomous, narrative-led digital play-based learning platform with a screen time limiter.
A
PIP is an edu-tech cognitive development intervention designed to bridge the "Logic Void" in Early Childhood Care and Education (ECCE). While most educational apps focus on rote numeracy (counting numbers), PIP targets foundational non-numerical cognitive competencies, like sorting, pattern recognition, seriation, working memory and spatial logic, which are scientific precursors that determine their future STEM development through an autonomous, narrative-led digital play-based learning platform with a screen time limiter.
B
PIP is an edu-tech cognitive development intervention designed to bridge the "Logic Void" in Early Childhood Care and Education (ECCE). While most educational apps focus on rote numeracy (counting numbers), PIP targets foundational non-numerical cognitive competencies, like sorting, pattern recognition, seriation, working memory and spatial logic, which are scientific precursors that determine their future STEM development through an autonomous, narrative-led digital play-based learning platform with a screen time limiter.
C
Thakre Rajashree Dhanraj Batch 2022-2026
SubHub is an AI-powered platform designed to manage commercial insurance submissions within a centralized workflow. Insurance teams often handle large volumes of submissions containing complex documents and multiple review stages. SubHub organizes these processes by allowing users to track submission status, identify risks, review documents, and maintain a clear audit trail, improving visibility and efficiency in the submission review process.
A
SubHub is an AI-powered platform designed to manage commercial insurance submissions within a centralized workflow. Insurance teams often handle large volumes of submissions containing complex documents and multiple review stages. SubHub organizes these processes by allowing users to track submission status, identify risks, review documents, and maintain a clear audit trail, improving visibility and efficiency in the submission review process.
B
Tejas M Dharam Batch 2022-2026
Distro is a smart logistics platform that automates shipment scheduling and coordination between businesses, logistics partners, and warehouses. It simplifies appointment based deliveries for businesses by automating pickup scheduling with logistics partners. Instead of relying on manual coordination or endless calls, Distro connects directly to warehouse and carrier systems, finds the most efficient available slot, and confirms appointments instantly ensuring smoother, on-time dispatches.
A
Distro is a smart logistics platform that automates shipment scheduling and coordination between businesses, logistics partners, and warehouses. It simplifies appointment based deliveries for businesses by automating pickup scheduling with logistics partners. Instead of relying on manual coordination or endless calls, Distro connects directly to warehouse and carrier systems, finds the most efficient available slot, and confirms appointments instantly ensuring smoother, on-time dispatches.
B
Distro is a smart logistics platform that automates shipment scheduling and coordination between businesses, logistics partners, and warehouses. It simplifies appointment based deliveries for businesses by automating pickup scheduling with logistics partners. Instead of relying on manual coordination or endless calls, Distro connects directly to warehouse and carrier systems, finds the most efficient available slot, and confirms appointments instantly ensuring smoother, on-time dispatches.
C
Anshika Gupta Batch 2022-2026
This project aims to help individuals with Chronic skin conditions like Chemical leukoderma, atopic dermatitis, Tinea versicolor and many more to track, manage, and improve their conditions through digital monitoring, self-care guidance, and emotional support. UDerm enables users to track skin progress, receive self-care tips, access support, and connect with dermatology professionals during emergency while dealing with flare-ups.
A
This project aims to help individuals with Chronic skin conditions like Chemical leukoderma, atopic dermatitis, Tinea versicolor and many more to track, manage, and improve their conditions through digital monitoring, self-care guidance, and emotional support. UDerm enables users to track skin progress, receive self-care tips, access support, and connect with dermatology professionals during emergency while dealing with flare-ups.
B
This project aims to help individuals with Chronic skin conditions like Chemical leukoderma, atopic dermatitis, Tinea versicolor and many more to track, manage, and improve their conditions through digital monitoring, self-care guidance, and emotional support. UDerm enables users to track skin progress, receive self-care tips, access support, and connect with dermatology professionals during emergency while dealing with flare-ups.
C
Ninave Parth Rajan Batch 2022-2026
This project focuses on designing a mobile application for Lagav Batti, an independent media platform currently operating through youtube and other social media channels. The aim is to create a more structured and intentional news experience by organizing content through topic-based navigation, personalized feeds, and supporting multiple formats such as articles, videos, podcasts, exclusive insights and live updates, helping users follow stories more clearly and stay informed.
A
This project focuses on designing a mobile application for Lagav Batti, an independent media platform currently operating through youtube and other social media channels. The aim is to create a more structured and intentional news experience by organizing content through topic-based navigation, personalized feeds, and supporting multiple formats such as articles, videos, podcasts, exclusive insights and live updates, helping users follow stories more clearly and stay informed.
B
This project focuses on designing a mobile application for Lagav Batti, an independent media platform currently operating through youtube and other social media channels. The aim is to create a more structured and intentional news experience by organizing content through topic-based navigation, personalized feeds, and supporting multiple formats such as articles, videos, podcasts, exclusive insights and live updates, helping users follow stories more clearly and stay informed.
C
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Frequently Asked Questions

SID offers undergraduate design programs (B.des) in Product Design, Interior Space Design, Graphic Design, User Experience Design, Animation and Film Design, Fashion Design and Fashion Communication. It also offers postgraduate design programme (M.Des) in User Experience Design. All courses are UGC approved.

The Bachelor of Design (B.Des.) programme at SID is a four-year undergraduate degree divided into eight semesters. The curriculum is structured to gradually build students' design knowledge, technical expertise, research abilities, communication skills, and professional practice. Students begin with foundation learning before progressing into discipline-specific studio courses, electives, internships, collaborative projects, and graduation projects that prepare them for the design industry. The curriculum also offers majors and minors for selective students.

SID offers multiple specialisations within the Bachelor of Design programme, allowing students to pursue careers aligned with their interests and aspirations. Depending on the academic year and programme offerings, students can choose disciplines such as Graphic Design, Animation and Film Design, User Experience Design, Product Design, Interior Space Design, Fashion Design and Fashion Communication. Each programme focuses on developing specialised knowledge while encouraging interdisciplinary collaboration and innovation.

Students are admitted to a specific design discipline through the admission process. Requests for changing specialisations are subject to seat availability, academic regulations, and approval by the institute. Applicants are encouraged to carefully explore all programme details before selecting their preferred discipline during the application process. Students and parents should attend Open Days and Orientation sessions for guidance and clarity.

Students learn digital design tools, branding, typography, illustration, motion graphics, publication design, UI/UX fundamentals, digital storytelling, advertising, packaging design, and visual communication strategies.

Graduates work across branding agencies, advertising firms, publishing houses, technology companies, media organisations, IT sector, startups, and creative consultancies.

Fashion Design focuses on designing garments, textiles, collections, material exploration, pattern making, merchandising, garment construction, and fashion innovation. Fashion Communication focuses on branding, fashion styling, visual merchandising, photography, graphic design, fashion journalism, retail experiences, digital marketing, advertising, UI/UX for fashion, and communication strategies. Students interested in creating fashion products may prefer Fashion Design, while those passionate about storytelling, branding, media, and consumer engagement may find Fashion Communication more suitable.

Product Design focuses on designing products that improve people's daily lives through functionality, usability, aesthetics, and innovation. Students learn product development, ergonomics, materials, manufacturing processes, user-centred design, prototyping, CAD modelling, and design research.

Career opportunities include consumer electronics, furniture, medical devices, transportation, home appliances, lifestyle products, and design consulting.

Students interested in storytelling, filmmaking, character design, motion graphics, visual effects, and digital content creation should consider Animation and Film Design.

Students learn direction, animation, video editing, cinematography, storytelling, scriptwriting, VFX, motion graphics, 2D and 3D animation, 3D modelling, character design, sound design, and post-production.

Graduates Students can pursue careers in films, advertising, OTT platforms, television, gaming, and digital media at animation studios, film production houses, advertising agencies, OTT platforms, VFX studios, gaming companies, and media production companies.

Students interested in designing digital experiences, websites, mobile applications, interfaces, and interactive products will find User Experience (UX) Design apt. The programme introduces students to user research, information architecture, interaction design, usability testing, wireframing, prototyping, interface design, accessibility, and digital product development.

UI/UX professionals are in demand across technology companies, startups, fintech, healthcare, e-commerce, and digital services.

Graduates of the Fashion Design programme can pursue diverse careers across the fashion, lifestyle, retail, and creative industries. They may work as Fashion Designers, Apparel Designers, Textile Designers, Fashion Stylists, Costume Designers, Fashion Merchandisers, Trend Forecasters, Product Developers, or Visual Merchandisers with leading fashion brands, export houses, design studios, luxury labels, and e-commerce companies.

Graduates can work in fashion branding, visual merchandising, graphic design, fashion styling, photography, advertising, digital marketing, social media, UI/UX design, fashion journalism, and content creation.

Fashion brands, luxury labels, e-commerce companies, creative agencies, magazines, design consultancies, or students establish their own creative ventures.

Graduates of Interior Space Design possess the expertise to design functional, aesthetically appealing, and user-centric interior environments for residential, commercial, hospitality, retail, and institutional spaces. They develop skills in space planning, material selection, furniture and lighting design, digital visualization, and sustainable design practices.

All design specialisations encourage innovation and entrepreneurship. Students interested in launching their own creative businesses can pursue programmes aligned with their interests, whether in fashion, communication, product design, or UI/UX. Through design thinking, business fundamentals, internships, collaborative projects, and industry mentorship, students develop the skills required to establish design studios, creative agencies, freelancing, fashion labels, start-ups, or consulting practices.

The SID design curriculum emphasizes responsible AI use, ethical decision-making, originality, critical thinking, and human-centred design. AI is viewed as a tool to enhance creativity rather than replace the designer's role.

Sustainability is an important aspect of contemporary design education. Students are encouraged to consider environmental, social, cultural, and economic impacts while developing design solutions. Projects often explore sustainable materials, circular economy principles, inclusive design, responsible manufacturing, ethical consumption, and socially relevant innovation to prepare students for future design challenges.

Depending on the programme, students may learn tools for graphic design, illustration, photography, video editing, animation, CAD modelling, UI/UX design, prototyping, 3D visualization, and digital publishing. Alongside software proficiency, equal emphasis is placed on design thinking, creativity, conceptual development, research, and problem-solving, ensuring that technology supports rather than defines the design process.

Designers are in demand across a wide range of industries, including technology, fashion, retail, e-commerce, media and entertainment, healthcare, automotive, consumer products, architecture, education, and hospitality. With the growing focus on innovation and user experience, organizations increasingly seek skilled designers for roles in branding, product development, digital experiences, communication, and strategic design. This makes design one of the most versatile and future-ready career choices.

AI transforms the creative industry, the demand for designers who can combine creativity, critical thinking, empathy, and strategic problem-solving continues to grow. Today's design professionals are expected to work collaboratively with AI, using it as a tool to enhance innovation rather than replace creativity.

SID's curriculum is designed to align with the evolving needs of the design industry by combining studio-based learning, live industry projects, internships, emerging technologies, and interdisciplinary collaboration. 

SID graduates are highly valued by leading design studios and organizations for their strong foundation in design thinking, creative problem-solving, technical expertise and industry-ready capabilities.

Design is one of the fastest-growing career fields, driven by innovation, technology, sustainability, and user-centric solutions. With the increasing demand for creative problem-solvers, design offers diverse career opportunities, global exposure, and entrepreneurial potential.

At SID, students are encouraged to develop drawing and visualization skills throughout the programme while learning research, technology, design thinking, and digital tools that are essential for contemporary design practice.
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